MFAA ad campaign shows results
By
Kevin Eddy
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3/08/2010 5:45:00 AM
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1
comments
The MFAA's advertising campign highlighting the advantages of using an MFAA-approved broker has shown early signs of success,
The campaign - the first stage of which ran in June and July - has seen visits to the MFAA's ‘Essentials of Borrowing’ consumer website double, and individual page views triple. Traffic to the general MFAA website has also increased by nearly 30%.
MFAA chief executive Phil Naylor said this increase demonstrates consumers are responding to the call to find an MFAA-approved broker.
"As the campaign is spread across 3 ‘hits’ - June/July, then September, then February/March - it is a little early to comment on its ultimate success, but the metrics we’ve received after about 6 weeks are encouraging," he adds.
"We are also encouraged by the large number of members who are using the MFAA promotional logo, which is clearly enhancing the value of the advertising campaign."
Related stories:
MFAA kicks off ad campaign
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Country Broker on
03 Aug 2010 12:57 PM
Could the MFAA PLEASE run some of this advertising in Major provincial areas , there are clients in the country and there are plenty of them , the lenders activley lend here, the MFAA needs to be aware of this