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• MPA Online

Residex has enhanced its broker-specific MarketFacts subscription service with a new 'Gold' subscription level.

"With the way the market is changing at the moment, we see brokers under increasing pressure, especially in terms of coping with regulation and running their businesses," said Kim Davis, Residex's general marketing manager. "We're looking to take some of that pressure off in terms of how they market their businesses."

The Gold level of service includes all the services in Residex's existing Bronze and Silver Broker Business Packs, and adds: an affordability calculator to assist brokers to identify how much their client can borrow; a "Where can I afford to buy?" calculator to allow brokers to show their buyers the suburbs in which they can afford to purchase; links to current listings; and access to Residex's sales database.

Marketing materials including including posters, leaflets, gift vouchers and website advertisements are also provided with the Gold pack.

The existing Bronze Business Pack gives brokers access to Residex's comparative market analysis reports which provide Residex’s price estimate for individual properties. The Silver Business Pack also allows brokers to access Market Reports at state, LGA, postcode and suburb levels, which can be used in marketing newsletters and on broker websites.

"It's about helping brokers communicate with existing and potential clients, as well as boosting their profile as professionals and property experts – and driving more sales" continued Davis.

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