Smartline: Just one in 100 make the grade

By BN | 9/02/2010 10:00:00 AM | 6 comments

Smartline managing director Chris Acret says it is committed to being very selective about who it recruits as it embarks on a goal of having 300 advisors onboard over the next few years

Acret said expansion of the business would not be at the expense of its focus on only high-quality recruits.

"At a time of significant change in the industry, we make no apology for continuing to set the bar high for those looking to join Smartline,"he said.

"We are positioning ourselves as being almost exclusive. I would suggest that only a small percentage of applicants meet our standards and criteria - perhaps one in 100."

Smartline's selection process includes an initial interview; a second, more detailed interview; a meeting with a Smartline director, to which the applicant's partner is invited; psychological testing and a full explanation of the Franchise Code.

Related stories:

Smartline takes top franchise spot for second time - Smartline, voted as the number one franchise in the country for a second time by topfranchise.com.au, is hoping its success will help boost recruitment over the next couple years.

Latest Comments

Total: 6 comment(s)

Nick Noble on 10 Feb 2010 01:07 PM

Past experience tells me that it is the Broker that should be putting the Franchisor or Aggregator through exhausting interviews. Many talk the talk but few walk the walk

BBB on 10 Feb 2010 01:30 PM

With This Type of attitude and arrogance , I suspect they may never get to 100 applicants in a year.Mot too many PHD graduate applying to be a broker !!!

To any Brokers who are tempted to apply the first thing I would be asking for is a 2008 & 2009 financial reports plus interim results to December 39th 2009 for Smartline.

Murry on 10 Feb 2010 02:54 PM

Chris wake up mate, you won''t survive with that elitist attitude.....you need a scalable business to survive the "new world"

Broker on 10 Feb 2010 03:54 PM

So I guess Chris would also agree with CBA , and their (her!) quantity versus quality dribble, this industry is not exactly rocket science, so don''t get too far ahead in your search for the top 1%.

Good luck with that, as you will most certainly need it. Gee, it''s going to take a whole lot of interview time and psychological testing to find that needle in the haystack!

Timbo2 on 10 Feb 2010 04:43 PM

Funny...I don''t see all the advertising and marketing that Smartline provide for their franchisees, even if they are a cross between Einstein and the Dali Lama. Its the aggregator who should be selling itself to the broker, not the other way around. Awards aside (which mean diddly), they are all pretty much the same - its only the commission model that is important.

Spinner on 11 Feb 2010 11:20 PM

Normally you would let this article pass. But to suggest they are getting a 100 applications and only 1 is approved is hard to believe. The applicant should be interviewing the franchisor and comparing to aggregators who pay more for the same deal.

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