Five ways to tap this year's opportunity

by BN26 Jan 2012

How can you make the most of this year’s potential? National Mortgage Brokers’ Sal Cinque provides you with five ideas to keep in mind

Congratulations on making 2012. As different as this statement may sound, I make it with the words of Woody Allen in mind, “Eighty per cent of success is showing up.” The fact you are reading this means that you are a starter in 2012 and you have an 80% chance of succeeding at whatever you apply yourself in.

Most celebrate the New Year in hope of a better future. Others look to capitalise on untapped opportunities and there is no greater opportunity than improving yourself. It is said that if you are not continually improving, you are gradually forgetting what you once learned and falling behind your competitors.

Greek philosopher Archimedes once said, “Give me a lever long enough, and a place to stand and I will move the world.” Although Archimedes did not invent the lever, he understood its power in moving great mass with less than equal effort.

This principle also applies to personal development and business success. In order achieve to your objectives in 2012, consider leverage as the means to do so. Here are the Top5 ways leverage will help you achieve more than you could on your own.

1 To be successful, associate with successful people

Seek out your successful peers and imitate the activities and disciplines that have contributed towards their success. There are many opportunities where you can meet other brokers and industry players. Be sure to leverage from their experience and equally share your own. You may be surprised to learn how openly most successful brokers will share their secrets.

2 Be inspired by those that have achieved greatness

You can dramatically improve your performance by studying the lives of great people. Although it may be unlikely to have a sit-down with the likes of Bill Gates, Richard Branson or Gordon Gekko, you can still find inspiration by reading their stories. Leverage from the wisdom gained from their many challenges and failures before achieving their ultimate success.

3 Leverage from your networks and their networks

Networking is about building solid relationships and if you are prepared to give more than you receive, eventually the scales will tip in your favour. The famous motivator and salesman Zig Ziggler once said; “If you go out looking for friends – you’ll find they are very scarce. If you go out looking to be a friend – you’ll find them everywhere”.
So get involved with your local community or sporting groups, offer referrals to other businesses in your area and donate your time, by presenting at seminars and schools. One degree of separation may be all it takes to gain a new customer. Each person you know, knows other people that may require a loan. Each person you know, may know other people that may be able to refer clients to you. Each person you know, knows other people that may be able to open doors, you never thought possible.

4 Imitation is the best form of flattery

Leverage from the marketing and promotional ideas that have worked for others. Search for successful campaigns, across a wide variety of industries for ideas that may work for you. There are countless ideas that work and you only need one to make a significant difference to your results.

5 Leverage additional funding to expand

At some stage most businesses hit a ceiling and growth remains flat. Resources are fully stretched and additional capital is required is to grow. Growth could be realised by two methods: organic; or acquisition. Both have their attractions and risks and both require capital. Capital to grow may be sourced by taking on debt or forgoing equity, by selling shares of the business. If easily serviced, debt is always an attractive option, as it provides the means to expand without compromising your complete control.

Sal Cinque is the director of sales and marketing at aggregator National Mortgage Brokers