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Broker squad coming to branch near you: Westpac

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Australian Broker | 05 Apr 2012, 06:00 AM Agree 0
Westpac is in the process of rolling out more branch-based ‘broker squads’ in an effort to gain cross-sell business from broker customers while mitigating channel conflict
  • Incognito | 05 Apr 2012, 11:13 AM Agree 0
    Smells a bit fishy.

    Are they trying to reel us in?

    Brokers are meant to be brokers, not part of the bank.
  • Belinda | 05 Apr 2012, 11:16 AM Agree 0
    I used to work for Westpac as a 'BSR' and the main part of my role was to look after broker introduced customers, doing the loan sign up with them and in turn getting my cross sales. A few years ago, Westpac wasted MILLIONS of dollars restructuring the branch postitions to now turn around and spend more money re-introducing it! That's crazy!
  • Leo | 05 Apr 2012, 11:24 AM Agree 0
    stop putting our clients in PFS segment if you really appreciate our business.
  • Shaker | 05 Apr 2012, 11:57 AM Agree 0
    This is way too late, CBA's Connect program works very well and they have brokers and clients needs met with responsive and efficient solutions that keep all parties informed every step of the way. Cant beat that.
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