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Brokers beware 'shiny object syndrome'

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Australian Broker | 21 Mar 2012, 06:00 AM Agree 0
A business specialist has warned brokers must master the basics before trying to dive into social media
  • ozboy | 21 Mar 2012, 09:27 AM Agree 0
    Some very good advice in that article. Need more like this.
  • PeterT | 21 Mar 2012, 11:23 AM Agree 0
    I attended a social media workshop yesterday. It turns out that I'm already engaging a lot of clients very successfully in this space, just not on the regular platforms of Facebook, Twitter, etc. Obviously I've got room to expand here.
    In the space where I do operate, I've seen a lot of brokers come and go. Even many of the ones who persist aren't particularly successful, likely because they they don't understand how to utlise it properly. Sitting through the seminar yesterday it was very apparent that some of the attendees had almost no understanding of how social media even works.
    Social media is a powerful tool, but it does need to be utlised properly to be effective. It can also backfire massively if not managed well.
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