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Brokers lag real estate's social media nous

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Australian Broker | 05 Apr 2012, 05:00 AM Agree 0
Mortgage brokers are falling behind other related professions such as real estate agents in their use of social media, according to a former broker and IT specialist
  • Rach | 05 Apr 2012, 11:27 AM Agree 0
    Just be careful what you say on Social Media brokers - Some aggregators are watching, as are lenders, and threatening to remove accreditation for anyone having the audacity to voice their concerns over poor service...
  • Positive Broker | 05 Apr 2012, 01:28 PM Agree 0
    Any comments on Social Media should be thoughtful and positive. If you are having a "whinge" you probably deserve all you get. The best way to address poor service is to discuss it with the provider or change providers. I agree with Rach.
  • Paul Gollan | 05 Apr 2012, 02:17 PM Agree 0
    Well said Lynchy (formally one of AMBs finest brokers). The opportunities provided by social media particularly Facebook are quite staggering. I have not written a loan for 12 years but have had no less than 8 Facebook friends PM for home loan advice in the past few months. All successful brokers, business owners in fact tend to be good at networking. Facebook is networking on steroids and businesses that understand how this medium can be used to get in with the large number of people networking within GROUPS on FB will generate amazing results. In fact I am pretty certain some new breed broking brands / businesses will pop up in the times ahead with social networking / community engagement as their central lead generation strategy. There is a reason companies such as Aussie and CBA Business Banking have been spending so much money on attracting LIKES to their FB pages recently....They get it.
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