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Brokers must follow as customers go mobile

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Australian Broker | 04 Feb 2013, 06:30 AM Agree 0
Mobile banking has seen a meteoric rise, outpacing the uptake of online banking, and one industry leader says brokers must jump onboard
  • | 04 Feb 2013, 11:27 AM Agree 0
    How true! Our demographic IS getting younger, not just for home loans but all types of finance.

    Clients expect us to be up to date with technology, they associate that with being professional. They have got a multitude of information and they expect us to have the same.

  • PeterT | 04 Feb 2013, 11:44 AM Agree 0
    Having an iPad and running a lender dedicated app doesn't make you competant with technology, in fact, it just chains you to that lender. I've yet to see a simple app that can run a decent cross lender product comparison or comprehensive elegibility assessment. There's also no technology that gives good advice either. The brokers problem solving skills will always be the best point of difference.
    As for remote inverviews, the tech for that has been around for quite a while now.
  • StuartB | 04 Feb 2013, 11:54 AM Agree 0
    I agree with PeterT. People use the broker offering because we have personal advice and experience. It's why online calculators more often dont reflect a real borrowing figure because it cant take policy in to account and the borrower doesnt know what part of their incomes would be acceptable or not, let alone security properties.....
  • kumar T | 04 Feb 2013, 02:40 PM Agree 0
    Yes spot on, client's need help in choosing the best loan and mobile product access becomes very handy. As suggested
    by Peter single App access to multi lender/
    products, hope technology will take this
    on board and is not far off.
  • Jaime Vogel - AFG CTO | 04 Feb 2013, 05:20 PM Agree 0
    Interesting article. Mobile computing is to be embraced as part of the generational shift in the broking industry. It is for exactly this reason that as a company we (AFG):
    • Are the only broker with a seat on Oracle's International CRM Customer Advisory Board, where we keep abreast of the trending dynamics around the world;
    • Set up a dedicated app development unit to spearhead the transition to tablets and smart phones;
    • Have already launched apps allowing members to instantly get hold of customer contacts without having to fire up their laptop;
    • Are recruiting IT-savvy graduates into the company to help drive the online capabilities of our brokers.

    Customers are increasingly choosing to interact with brokers online and via social media, and AFG has a clear vision for the direction we need to take to support brokers and retain a market-beating position.
  • Papery | 05 Feb 2013, 02:24 PM Agree 0
    and yet still we are tethered to the ball & chain requirement of a face to face interview with each & every client, irrespective of other KNOW YOUR CLIENT requirements.
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