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Fintech company offers brokers lead generation opportunites

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Australian Broker | 04 Mar 2016, 08:00 AM Agree 0
A new fintech company which has created an online marketplace for home loans says it offers brokers strong lead generation opportunities
  • Simon Wood | 04 Mar 2016, 09:29 AM Agree 0
    Haha - "Your friend in a sea of sharks". Misguided branding aside, this seems innovative but it's not a new idea ( has been around a while, I'm sure there are others) and this industry needs a lot more tech investment before somebody seriously disrupts our market (ie. Quicken Loans, Xero etc).

    But I would wish any broker good luck building a business that is based on long term client relationships when from the outset these broker-client relationships are based 100% on rates (and a LinkedIn style profile). A broker's value proposition should be about service, choice, professional advice, planning, goal setting, offering a network of like-minded alliance partners etc (and best rates are just a "given").

    I'd have no intention of using LoanDolphin as A) these clients are less likely to appreciate what a broker really does (ie. any of the above), and B) a client who believes the industry is full of sharks is unlikely to form a trusting relationship with any broker.

    I also find it puzzling how brokers can participate in this and bid with a "rate" which is presumably offered by a panel lender (which infers a preliminary assessment has been completed), without holding any significant client data.
  • Ken | 04 Mar 2016, 10:20 AM Agree 0
    The more things change the more things stay the same!

    12 years ago we had more than one site offering leads to brokers at a price from $5 to $50 depending on age and request. it was a great way to get started and I still have clients I "purchased" through the electronic lead generation sites.

    I am not sure that we come full circle as the information out there is more widespread and bidding on rate without knowing a clients circumstances would be outside NCCP requirements.
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