Mortgage Ezy announced today its introduction of a unique market development fund, exclusive to Mortgage Ezy aligned brokers.
The fund is part of the company's new KICK lending initiative; an extension of its recently launched uQUIT bank replacement therapy marketing campaign.
Co-op funding is relatively common in other wholesale and retail industries however it is not a usual feature in the finance sector, said Mortgage Ezy CEO Garry Driscoll.
The new initiative offers a traditional commission structure, but introduces a third revenue stream to help brokers with marketing activities.
"We've been quietly building programs over the last 12 months in consultation with our funding partners, designed to break the circle of similarity that exists today in lending," said Driscoll.
He said the non-bank sector had a lot to offer the market in 2010 as a "strong alternative" to the bank lenders currently dominating the home-loan market.
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Latest Comments
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comment(s)
Eddie on
08 Feb 2010 02:20 PM
I think its great that certain mortgage managers are creative alternative solutions to help our business grow. As a broker its in our best interest to support these groups otherwise we will keep getting stomped on by the majors. Its really that simple.
Eddie on
08 Feb 2010 02:58 PM
thats cool !
Dave on
08 Feb 2010 05:39 PM
So how much "fat" is in a Mortgage Ezy deal that they can afford this and the other programs put together over the last 12 months. Why not just ask each of your clients for an extra $50 to go into your marketing budget and then give them a cheaper loan, after all isn''t that what we do?
gary on
10 Feb 2010 05:19 PM
too gimmicky...wont work. but keep trying