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Real estate technology disrupts lead generation for mortgages

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Julia Corderoy | 31 Mar 2016, 08:37 AM Agree 0
A tech platform designed for the real estate industry is now helping mortgage brokers with lead generation after a successful pilot with a leading mortgage broker network
  • James | 31 Mar 2016, 04:24 PM Agree 0
    Hi Julia, great article.

    I think lead generation is heading down this path in a big way and marketing automation will be a big focus for businesses in 2016. This all plays to the notion of Inbound Marketing and businesses really need to understand if it is a good fir for them and then what they need to do to achieve results. Here's a link to an infographic that can help businesses determine their suitability

    It was really interesting to hear about how the technology you covered can help mortgage brokers. It will be very interesting to see how it all goes.
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