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Segmentation: Like insurance in the 80s

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Australian Broker | 16 Feb 2012, 06:00 AM Agree 0
A financial services consultant has branded current bank strategies for broker segmentation like the insurance channel of the 1980s
  • Kate | 16 Feb 2012, 11:11 AM Agree 0
    It is definitely not in the interest of the client, How can it be??? How about they provide good products, service for the broker and the client and competitive interest rates instead???
  • Aaron | 16 Feb 2012, 03:04 PM Agree 0
    Dont be silly Kate. That would require common sense & logic.
  • Terry | 16 Feb 2012, 08:18 PM Agree 0
    A true broker puts the clients in a loan that best suites the clients need (NCCP). the majority of cases Westpac products are over priced and under featured making them unsuitable under NCCP. the segmentation as poor an excuse as it is will not effect a broker or their clients if acting in the best interest of the client. westpac simply dont come up on the radar.
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