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Segmentation: Like it or not, the choice is yours

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Australian Broker | 06 Jul 2012, 04:00 AM Agree 0
Liberty Financial's John Mohnacheff doesn't know what all the fuss over broker market segmentation is all about
  • Positive Broker | 07 Jul 2012, 08:21 AM Agree 0
    Huh? John, I thought the broker was the banks customer? Segmentation is generally driven by volume. As a lender I would rather get one quality deal from a one man broker than 10 rubbish rubbish deals from a large group.
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