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Times see brokers band, brand together

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Australian Broker | 04 Nov 2011, 06:00 AM Agree 0
Loose business affiliations among broker businesses are signs of a growing shift toward branding, according to Connective's Glenn Lees
  • Patrick Marion | 04 Nov 2011, 10:43 AM Agree 0
    Glenn is one hundred percent right. Mortgage Broking is no longer a cottage industry and there is value in a strong brand. We have started the process in our own business and we are definitely seeing the benefits. The hardest bit is to convince the individual broker.
  • oldBroker | 04 Nov 2011, 12:27 PM Agree 0
    I thought this banding together of brokers was the role of the aggregator.
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