Advantedge tips white label improvements

by Adam Smith20 Apr 2012

Advantedge has tipped service enhancements to its white label product suite, which it said will simplify the process for brokers.

Advantedge general manager of distribution Brett Halliwell said the funder would look to roll out product and service enhancements for its white label suite "over the coming months".

"Brokers told us that they want simple, straightforward policy documentation and we’ve evolved our loan documents and processing to reflect that. By rethinking our documentation and processes, brokers can now expect a more functional, transparent and predictable loan assessment and approval process," Halliwell said.

The announcement comes as the company recently completed a nationwide road show of its home brand suite, which Halliwell claimed was accounting for an increasing share of broker volumes.

"This is a rapidly growing part of our business. As more and more brokers realise the benefits of offering their own white labelled product we’re seeing a marked volume
increase," he said.

Halliwell said the product suite's appeal lay in its simplicity. He argued that the majority of brokers' clients want a "straightforward and simplified" product.

"Simplified lending applies to the product we offer, the service we provide brokers as well as the overall customer experience," he said.

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