Australian First Mortgage has thrown its support behind another footy code as it eyes greater visibility among brokers.
The lender has announced its sponsorship of the Canterbury-Bankstown Bulldogs for the 2012 season, with national sales manager Clint Hawthorne calling it a "strategic move" to raise the company's public profile.
AFM earlier this year announced it would sponsor the AFL's Greater Western Sydney Giants. Hawthorne said at the time the move highlighted the lender's "underdog" status.
Hawthorne said the company's new sponsorship would "emphasize our position" as an alternative to major lenders.
"We are well-positioned and keen to establish new relationships with brokers at any level - residential, commercial and SMSF," he said.
The company last week announced the appointment of David White as joint managing director. White is a founding director and shareholder of AFM, and will now work alongside current managing director Tanya White to "set out on a path of growth of development, expansion and greater profitability".
The lender recently launched its SMSF product range, and said it was developing new technology to "improve its footprint" in its interaction with brokers.
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