National aggregator, eChoice has bolstered its senior executive team with the appointment of its new national sales manager.
Blake Buchanan appointment follows Paul Liccione, GM sales & distribution and Kon Shizas, GM product & service earlier in the year, both moving over from YBR. Buchanan joins eChoice from Finsure, where he was a state manager.
“Introducing someone with Blake’s skills and reputation into the business is a clear indication that we are pursuing our strategy of high support and growth with tenacity and conviction. I see our people as first and foremost the critical ingredient to our success,” Liccione said.
Liccione said that there are two further appointments imminent which will put the finishing touches on the team leading eChoice throughout the new financial year and beyond.
“eChoice is well known in the aggregation landscape for its digital innovation, marketing support and lead generation expertise. Off the back of this expertise, the tools we have to help brokers make more money are unique and incredibly successful,” he said.