An aggregator has announced a partnership to launch a new home buyers’ guide website FirstHomeBuyers.com.au, which could see the aggregator supply an extra 2,000 leads per month to its brokers.
FirstHomeBuyers.com.au will operate as a partnership between Firstfolio’s eChoice business and Domain. It will provide news, help and access to financial solutions to first home buyers, potential investors and home owners wanting to up-size.
The website will allow consumers to compare their financial options and then refer them to an eChoice mortgage broker or to apply with the bank directly. Firstfolio estimates the website could generate a further 2,000 home loan enquiries per month via the eChoice platform.
Rob Towey, Domain’s director of business development and strategic partnerships, said, “The decision to partner with eChoice was driven by its industry-leading platform which provides consumers with unbiased access to more than 27 lenders and thousands of loan variations matched to their personal finance situations.”
Firstfolio’s chief executive Peter Andronicos said that this initiate reaffirms the position of eChoice as an industry leader in home finance solutions.
“Our goals are aligned in looking after and growing the future of the industry from the first home buyer to the savvy investor,” he said.
Firstfolio has also signed an agreement with Domain to extend its existing home loan lead generation partnership with the website until 2017.