Aggregator inks major lead generation deal

by Julia Corderoy18 Nov 2014
An aggregator has announced a partnership to launch a new home buyers’ guide website, which could see the aggregator supply an extra 2,000 leads per month to its brokers. will operate as a partnership between Firstfolio’s eChoice business and Domain. It will provide news, help and access to financial solutions to first home buyers, potential investors and home owners wanting to up-size.

The website will allow consumers to compare their financial options and then refer them to an eChoice mortgage broker or to apply with the bank directly. Firstfolio estimates the website could generate a further 2,000 home loan enquiries per month via the eChoice platform.

Rob Towey, Domain’s director of business development and strategic partnerships, said, “The decision to partner with eChoice was driven by its industry-leading platform which provides consumers with unbiased access to more than 27 lenders and thousands of loan variations matched to their personal finance situations.”  

Firstfolio’s chief executive Peter Andronicos said that this initiate reaffirms the position of eChoice as an industry leader in home finance solutions.

“Our goals are aligned in looking after and growing the future of the industry from the first home buyer to the savvy investor,” he said.

Firstfolio has also signed an agreement with Domain to extend its existing home loan lead generation partnership with the website until 2017.



  • by Coast Broker 18/11/2014 9:57:45 AM

    Generally Lead Generation Leads are not well qualified and conversion rate is low for cost and time and effort.

  • by Damo 18/11/2014 2:08:23 PM

    As a Choice Member I Agree with you 100% on that one Coast Broker.

  • by Andrew Edwards 18/11/2014 3:01:15 PM

    Good luck! I would love to see the figures after 12mths. How many of those 2000 leads a month will actually turn into settled deals?

    The web site will become an info service for young people with most enquiries from 18-22yr olds who have saved $800 deposit, have a part time job at Woolies and 4 defaults!