Aggregator launches new white label

by Maya Breen11 Mar 2015
A major aggregator has announced the national roll-out of its new white label product suite to its national broker network
The launch of AFG’s new product, AFG Home Loans Edge, with Advantedge Financial Services follows a pilot program with a select group of AFG brokers in late 2014 which resulted in ‘unprecedented levels of interest’, the aggregator said.
The new products are an extension of AFG’s existing white label range, with full back office services to be provided by Advantedge.

“Following the overwhelming amount of positive feedback we’ve received from brokers in the early stages of the rollout – particularly around the quality of service, underwriting and broker contact - we’re delighted to now be partnering with AFG to bring this new suite of white label products to AFG brokers across Australia,” Advantedge General Manager of Distribution Brett Halliwell said.
The product and service offering is backed by AFG Home Loans’ sales team and Advantedge’s service team to ensure a seamless lending experience for both AFG brokers and their customers.
“We predict strong growth for the white-label market as a whole in the coming year, as white label loans evolve to become a major competitor in every aggregator’s lending panel,” said Halliwell.
We will continue to work with AFG in the months following the rollout, to ensure all brokers are fully accredited and absolutely comfortable with bringing the new products to their customers,” he said.
“Our extension of the AFG Home Loans white label offering through Advantedge is part of our ongoing strategy to ensure we keep competition strong for our growing broker group,” McKeon said.


  • by Coast Broker 12/03/2015 10:02:04 AM

    Hope this does not effect the processing times of the existing Advantedge white label products as I am a user of them. Also is a sign for the future with NAB taking a stake in AFG.