Aggregator snags deal with major comparison site

by Julia Corderoy03 Sep 2014
Leading mortgage broking group, Australian Finance Group (AFG) has partnered with comparison site to launch a dedicated home loan comparison service.

Beccy Ras, state manager at AFG says the partnership was developed in response to the increasing number of consumers going online to search for a home loan, and this represented an opportunity for the group to embrace this change and engage with consumers.

“Consumers today like to be informed and do their own research before seeing a broker, and comparison websites like allow them to research and compare more easily. 

“Our partnership with will allow homebuyers to still do their own research and get the choice, but then help them to speak with an experienced broker who can assist them with the process. It is giving consumers the best of both worlds.”

The partnership sees the website allocate consumer enquiries based on the postcode provided, putting homebuyers in contact with their local AFG broker. Ras says this partnership not only provides a benefit for consumers, but will also provide a great opportunity for their national network of brokers.

“It will be a fantastic source of leads for our brokers. It’s the first time AFG have supplied leads to our network of brokers, so it is going to be great for our business and our growth,” she said. spokesperson Abigail Koch said the service will ensure that consumers are fully equipped to make informed decisions about buying property. 

“Buying a home is one of the most important decisions that people make in their lives so it’s crucial they do their homework when it comes to choosing the right home loan for them. 

“With data showing the average Australian mortgage is approaching $444,000, it doesn’t matter if you’re a first-time buyer, investor or seeking to refinance your property, we recommend consumers seek the advice of an experienced broker who understands your needs and helps you navigate the home loan process,” she said.


  • by Old Broker 3/09/2014 8:47:04 AM

    Wow a aggregator that likes its brokers and helps them... must be something wrong...where is the catch...?

  • by chrisc 3/09/2014 8:54:48 AM

    it would be better too if the user could select an AFG broker from the same web site by postcode or area. AFG already has their brokers listed - why not advertise them like other aggregators do.

  • by Tony 3/09/2014 8:56:47 AM

    People who use these sites rarely us a broker and will end up going direct to a bank branch.