ALI, YBR partnership well-suited for 'middle Australia'

by Adam Smith09 Mar 2012

ALI Group has announced its 100th policy sold through Yellow Brick Road, claiming its insurance products are well-suited to "middle Australia".

The insurance provider launched its loan protection products with YBR by training the company's franchisees in the products from mid-November last year. ALI Group CEO Ray Hair said the products are suited to YBR's target demographic.

"YBR chose to work exclusively with ALI with respect to loan protection as our products are an ideal fit with time poor, budget conscious borrowers who choose not to seek personal advice on their insurance needs at the time of their loan application," Hair said.

Hair told Australian BrokerNews the company's volumes through YBR had "quickly built" to more than 25 a month, given a phased roll-out of the products. Hair said the products were uniquely suited to "middle Australia".

"The policy offers easy to understand, affordable cover that enables YBR to protect those clients who, for a variety of reasons such as cost or time, do not want personal advice on their full insurance needs but accept the need to protect themselves in relation to their mortgage and new home," Hair said.

Hair also tipped that the company's partnership with MetLife could allow it to provide YBR with "a broader range of protection solutions in the future".

Related stories:

Ray Hair to exit PLAN Australia

ALI Group teams with MetLife

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