Australia’s top franchise brokerage – revealed

by Kevin Eddy30 Mar 2012

The top franchise brokerage in Australia has been revealed this month by MPA magazine – and it’s not Wendy Higgin’s multi-award-winning Mortgage Choice franchise.

Choice Home Loans Leederville, has taken home the first MPA Top Franchise Brokerage trophy, awarded in partnership with ING Direct.  Meloni attributed the brokerage’s success to putting the client first, as well as support offered by aggregator Choice.

“It’s the backing and the expertise. Choice is fantastic with its quoting system and its CRM; it has great BDMs, very personable. You don’t feel like you’re in a big organisation, it still feels like a family to us.”

“A great team, working together, can achieve significantly more than the sum of its parts,” said MPA editor Kevin Eddy. “It’s with that in mind that our latest special report identifies and highlights who Australia’s top franchise brokerages are.

It’s not just the teamwork within these brokerages that is crucial to their success – it’s also the relationship with their franchisors that has to be just right to enable these brokers to succeed. Congratulations to all that featured – and commiserations to those who just missed out.”

The Top Franchise Brokerages special report follows the inaugural Top Independent Brokerages report last year. It ranked brokers belonging to both ‘true’ franchises as well as groups who use variations on the franchise theme – particularly those groups which license or require brokers to use a national brand.  Brokerages were ranked on a range of metrics including total loan book, loan volume, average volume per broker and conversion rates.

To find out why Choice Home Loans Leederville took home the prize and the rest of the top ten franchise brokerages, check out issue 12.4 of MPA, out now.


Have you visited MPA's new home online? For more special reports, profiles and interviews from the industry's leading business magazine, visit MPA Online today!