Big bank targets tech-savvy

by Mackenzie McCarty30 Nov 2012

CBA has announced the launch of several mobile banking innovations new to Australia, including a pay-via-Facebook scheme and paperless execution of Asset Finance agreements using SmartSign technology.

The bank says its customer usage data reveals that mobile is the most preferred banking platform - with smartphones and tablets exceeding desktop logons.

More than 1.56 million CBA customers are now active mobile users and mobile now powers 46% of all CBA banking transactions.

CBA’s group executive, enterprise services and CIO, Michael Harte, says customers are seeking an increasingly connected mobile banking service.

“Customers are demanding a new banking experience that puts the world’s most advanced technology at their fingertips, whether it’s in a branch, on the street, or from their smartphone - and for those touch points to work together, not independently.”

 CBA’s ‘Kaching’ application for Facebook will allow customers to meet everyday banking needs without leaving the social network from early 2013.

The app will allow customers to pay their Facebook friends, group, event or anyone with a mobile number or email address within the site. Customers will also be able to request payments and put a notification to get payments for an event. They’ll also be able to gift payments to their friends and relatives for occasions.

Changes to NetBank will allow customers to share their payments directly with their Facebook friends and “tag” their expenses. They will also be able to add and manage their tax file number directly in NetBank, allowing them to manage their accounts during tax time.

CBA's Asset Finance customers will soon be able to execute loan documents electronically from anywhere in the world, without the need to print, sign and send back paperwork.

Customers will be able to review, authorise and approve documents on the bank’s online portal, from their computer or mobile device.  In 2013, this new feature will be available across additional business banking services.