Broker uses ANZ rate game to spike Facebook

by Mackenzie McCarty09 May 2012

A Melbourne-based mortgage broker has seen a huge spike in Facebook views by offering consumers the chance of winning a free iPad 3 if they can guess how ANZ will move on Friday.

Central Choice's Hany Pham, a former Australian Mortgage Awards recipient, said he has managed to leverage the social media platform and create a 'massive viral effect' on Central Choice's Fan Page.

“We created this competition because our clients at ANZ have been contacting us anxiously awaiting their decision to provide relief for their borrowers," Pham said.

Following different rate moves by NAB, CBA and Westpac, Pham launched the competition which asks customers to guess by how many basis points ANZ will adjust its standard variable rate on Friday.

Since the competition was launched, Pham said Central Choice's Facebook page has seen a 1,858% spike in traffic according to Facebook Insights. Central Choice normally averages 100 views a week.

Pham said the competition has generated more than enough enquiry to justify the giving away of a free iPad. However, he added that this interest has not translated into a large number of competition entries, with only 20 people registered - at least not for now.

“Many people have sent us messages saying that they want to wait to see what others guess first, although it’s a bit ironic that a number of these people are the first to comment when the banks adopt the same approach in delaying their decisions on rates,” Pham said. 

Pham said personally he is hoping rather than predicting that ANZ will drop rates by a full 50 basis points.

Related stories:

Big four have held back 55bp from borrowers

Only one lender passes on full RBA cut

NAB, CBA move but not all the way



  • by motion property 9/05/2012 2:41:13 PM

    Well done on utilising innovative marketing strategies! Many of the team at Motion Property have entered the competition, fingers crossed one of us wins!