“As you know, leads are king in mortgage businesses. Moneytribe is nothing more than a lead generation business - albeit a lead generation business that uses social media engagement. Brokers are tapping into a new source of leads not generated by expensive TV ads...It’s free for brokers to use and they only pay if someone who receives an offer says they’re interested.”
He says brokers intimidated by the prospect of publically bidding for client interest need to ‘get used to’ dealing in a transparent online world.
“Brokers socialise on Facebook etc. and I believe in the future, as this [site] grows, it will become a key way to generate leads - and as soon as brokers get comfortable with customers who are able to cross-reference offers…those brokers will be the most competitive ones.”