Brokers take spotlight in TV ad blitz

by Adam Smith18 May 2012

A franchise brokerage has launched into a TV ad campaign it says will put its brokers centre stage.

Loan Market has announced it will make its foray into a year-long TV ad campaign this weekend. Executive chairman Sam White said the ads would feature the company's brokers.

"When a customer responds to our ads the ‘moment of truth’ for the Loan Market brand is their experience with our broker. The stars of our new TV ads are Loan Market brokers because our brand is about all about that partnership," White said.

The campaign comes as the company has appointed a new general manager of marketing. Loan Market announced it would bring on Ed Thian to head its marketing efforts. Thian was previously senior manager of consumer finance for Aussie Home Loans.

Loan Market national director of sales Mark De Martino said Thian, in addition to his time at Aussie, had previous experience in growing the business of Pepper Home Loans, Western Union and Singapore Airlines.

"Ed has an enviable reputation as an innovative, multi-award winning, marketing and product leader with a proven track record delivering outstanding results. His extensive experience in exceeding expectations in relation to business growth with companies such as Aussie Home Loans and Pepper Homeloans will allow us to continue to expand our company throughout Australia and New Zealand," De Martino said.