Citibank signs Masterchef judge as ambassador

by Caroline Dann10 Aug 2012

Citibank has announced Gary Mehigan, judge on Network Ten's Masterchef, will act as brand ambassador for its Dining Program.

Mehigan will promote the program on TV, print and online advertisements for the next 12 months.

The Dining Program, launched last year, offers a free bottle of wine to Citibank card holders at participating restaurants.

A senior Citibank official told Australian Broker Online the scheme would enhance the bank's brand positioning.

"This program is associated with the finer things in life - which is perfect for Citibank," he revealed.

Mehigan said the program was a positive step in supporting the restaurant industry, which has suffered from reduced consumer spending in recent months.