Commercial loans soar for second-tier

by Caroline Dann17 Aug 2012

ING Direct has announced its commercial loan sector is booming, with a 175% growth rate in the June quarter.

It claims increased activity in fringe areas - including Wollongong, Geelong, greater Hobart and Darwin - along with recent competitive pricing and a focus on BDMs, has contributed to the high figures.
"It has a lot to do with the impact our BDMs are having, as part of the Broker Partner Program, in growing our distribution footprint, reaching new areas and finding real opportunity," said Mark
Woolnough, ING Direct’s head of broker distribution.
Only recently, the bank launched a new creative campaign aimed at time-poor consumers, as part of its ramped-up marketing strategy.
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