Commonwealth Bank: Public says you can't

by Caroline Dann03 Aug 2012

If you're finding the Big Four a thorn in the side, the latest blunder from Commonwealth Bank won’t help. 

The bank was forced to remove its Olympic ‘bomb hoax’ ad, released on its popular YouTube channel, after public outcry.
The video depicts three ‘Can’ mascots attempting to enter the women’s volleyball tournament in London. They tell the security guard the nearby ‘T’ mascot is “sweating profusely and carrying a backpack, which is making ticking noises.”
The security guard then tackles the ‘T’ to the ground.
Commonwealth Bank removed the video this morning, before releasing an official apology.
“The Commonwealth Bank apologises for the online video released to its YouTube Channel. We acknowledged some concerns were raised and the material was withdrawn this morning," it said.
While it’s not unusual for companies to release provocative viral campaigns, the timing of this gem couldn’t be more inept.
London has been put on a high terror alert for the duration of the games.


  • by JBJB 3/08/2012 10:34:39 AM

    I think the public are savvy enough to know that this is just another Bank advertising campaign same as all the rest: We live in your world, we're different, we want to say yes, we'll welcome you at the branch, blah, blah, blah. The public knows advertising spin means nothing. The Bank still does whatever it was doing before & hopes that enough people are fooled into thinking something has changed to give it an uptick in market share. The Can campaign is a big yawn.

  • by Julia Swanee 3/08/2012 11:01:52 AM

    And what about repeatedly showing a young Olympian in their CBA ad's in the lead up to his event, giving the impression to the public that a Gold Medal for him was basically a done deal (which turned out not to be the case.) The 'T' in CAN'T actually turned out to be the truest letter, which also leads the public to question whether the CBA should add a T to its CAN logo/claim. Where is the wisdom in CBA seniority to put an Olympian in the public-eye prior to his event where it's almost claimed that he can't lose? What adverse effects does that have on the Olympian, the media and public? We've seen the outcome. (Advice for the CBA and Olympians, splash out the $, the ad's hype/media frenzy .. etc after an Olympian has been allowed to focus, to do their best, to win. Then put them on a pedestal in all their winning glory.