Commonwealth Bank: Public says you can't

And what about repeatedly showing a young Olympian in their CBA ad's in the lead up to his event, giving the impression to the public that a Gold Medal for him was basically a done deal (which turned out not to be the case.) The 'T' in CAN'T actually turned out to be the truest letter, which also leads the public to question whether the CBA should add a T to its CAN logo/claim. Where is the wisdom in CBA seniority to put an Olympian in the public-eye prior to his event where it's almost claimed that he can't lose? What adverse effects does that have on the Olympian, the media and public? We've seen the outcome. (Advice for the CBA and Olympians, splash out the $, the ad's hype/media frenzy .. etc after an Olympian has been allowed to focus, to do their best, to win. Then put them on a pedestal in all their winning glory.

I think the public are savvy enough to know that this is just another Bank advertising campaign same as all the rest: We live in your world, we're different, we want to say yes, we'll welcome you at the branch, blah, blah, blah. The public knows advertising spin means nothing. The Bank still does whatever it was doing before & hopes that enough people are fooled into thinking something has changed to give it an uptick in market share. The Can campaign is a big yawn.