Firstmac has inked a deal with the Brisbane Broncos that will see the lender take a prominent sleeve spot on the team's jersey.
The company has entered into a three-year sponsorship with the team, and Firstmac managing director Kim Cannon said the deal would help present the lender directly to consumers.
"As the new force in financial services we wanted to partner with a team that could help us get cut-through in a very crowded market dominated by the banks," he said.
The company last week announced it Firstmac Broncos Home Loan to tie into its sponsorship. The loan offers a 6.58% interest rate, and three years of family memnerships to Broncos home games.
"It’s great value for fans and homeowners who want to do the switch, and get behind the Broncos to cheer them to a premiership victory," Cannon said.
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