Giant hopes, as AFM partners underdog

by Ben Abbott21 Feb 2012

Australian First Mortgage will sponsor the Greater Western Sydney Giants AFL team in their 2012 season.

The mortgage manager, in announcing its new sponsorship arrangement, said both AFM and the Giants had a a number of synergies including being "underdogs", as well as their Western Sydney location.

“As an up and coming alternative lender in the Australian mortgage industry we see our new relationship as an excellent opportunity on several fronts," national head of sales Clint Hawthorne said.

"The GWS Giants play 7 of their 11 home games in Homebush, which is where we are located. In addition, the Giants play 4 home games in Blacktown & Canberra which are key areas of growth for our business.”

AFM hopes through the GWS Giants sponsorhip arrangement to highlight its strong financial position, as well reaffirming its commitment to mortgage brokers in Australia.

"We believe that now, more than ever before, mortgage brokers Australia-wide should be considering alternative offerings outside of the major banks," Hawthorne said.

"We are well positioned and keen to establish new relationships with brokers at any level, residential or commercial”.

Related stories:

AFM snares one more PLAN state manager

AFM reboots ING Direct funding line

AFM delivers on BDM appointments