A year-on-year growth target of 20% is not out of the question for Switch Now Home Loans’ Richard Pusey, having managed the same last year.
“I have a very good database of loyal clients, and I keep them all loyal by being able to offer more services to them,” Pusey told Australian BrokerNews.
Indeed, it is further developing and marketing his diversified service offering that will be the thrust of 2012 for Pusey, who said this strategy is about ‘encircling’ the client.
Based in Victoria’s suburb of Mitchum, Switch Now recently added asset and equipment finance through Macquarie Leasing, and will ramp up sales of ALI Group’s loan protection insurance.
Pusey is also in the process of assisting investor clients – via relationships with accounting firms – into the negative gearing-friendly National Rental Affordability Scheme.
Pusey said getting the word out about these added services to his database of 1000 clients – 400 of whom are active – will ensure there are new leads and mortgages to be written.