NAB has announced new efforts to bring Homeside closer to the major bank brand, by creating a "stronger visual link" through a new re-branding campaign.
NAB has announced new branding for its Homeside business which will include the familiar black, red and white colour palette associated with the bank, as well as its red star logo.
NAB Broker general manager of distribution John Flavell said the branding would serve as a "visual cue" to consumers to aid brokers explaining the Homeside proposition.
"The newly branded Homeside provides brokers with a greater opportunity to leverage the power of the NAB brand, and for consumers it provides confidence and assurance in what they will get from Homeside," Flavell said.
Flavell argued the re-brand was more than a "sticker and pretty colours", and represented changes made over the last several years to make Homeside products competitive and improve the bank's service to brokers. The rebrand will be evident in a new Homeside.com.au website, to which Flavell said brokers can direct clients, and new brochures explaining Homeside products to consumers.
Flavell said despite any separation between Homeside and NAB-branded products, NAB Broker would work to provide "a seamless offering" with a "more integrated" service across the bank's range of mortgage products.
Homeside separation right approach: Flavell