ING Direct tips desk-based broker support

by Adam Smith21 Nov 2011

ING Direct has tipped a new broker support team it says will strengthen its third-party service proposition.

The bank said it will announce new appointments at the end of November, creating office-based sales roles to complement the work of its BDMs.

"The approach we take to build and maintain our relationships with brokers is paramount. These changes will give brokers face-to-face support, as well as an immediate and highly skilled desk-based contact point," ING Direct head of broker distribution Mark Woolnough said.

Woolnough said the appointments were made as a result of broker feedback. He pointed to other service changes the bank has made as a result of feedback from brokers, including expanded credit assessor access, and said the improvements would help to strengthen the bank's relationship with its third-party network.

"I’m confident this new approach is going to make huge inroads for ING Direct in the coming 12-18 months. The increase in resources and bolstering of the sales team will achieve a vastly improved service proposition for our broker network, and ultimately improve the experience of their customers," Woolnough said.

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