Kolenda: 'Brokers are voting with their feet'

by Caroline Dann15 Aug 2012

Aggregator Finsure has signed close to 100 brokers less than a year after launching, according to founder John Kolenda. 

The impressive figure is the result of Finsure's "holistic offer to brokers," he told Australian Broker Online.

"They [brokers] are voting with their feet."

Last week, Finsure announced Australian First Mortgage (AFM) had joined its lending panel.

Kolenda confirmed the move was in line with Finsure's diversification strategy.

"AFM will provide clients with product diversity...It’s about providing broader options for consumers and more opportunities for our brokers."

Finsure, part of 1300 Homeloans, already has the Big Four on its lending panel, alongside Resi in the commercial loan sector and several other non-bank and second-tier lenders.

Kolenda hinted that the number of brokers signing up will increase. "We’re recruiting quite aggressively," he confirmed.

Related news:

Brokers embrace flexible pricing

ASIC casts aggregator from industry for EDR error



  • by Tom 15/08/2012 5:44:34 PM

    Why would anyone roll the dice with the security of their trail fee with a new unproven aggregator in this market?

  • by Michael 16/08/2012 5:43:23 PM

    Is anyone that surprised?

  • by ozboy 17/08/2012 9:32:04 AM

    Apart from anything else I admire Mr Kolenda for bringing something new to the table and for putting his own money, sweat and tears behind it. That takes more guts than posting negative comments.