Kolenda claims 'critical mass'

by Adam Smith30 Jan 2012

Industry heavyweight John Kolenda has said his new company, 1300 Home Loan, has hit a "critical mass" of brokers.

Kolenda, who also recently launched new aggregator Finsure, said the 1300 Home Loan brand has hit its initial goal of broker recruitment, and will launch a multi-million dollar advertising campaign.

"With our website and call centre infrastructure in place we are ready to start generating warm leads for our partners to make a significant boost to their business," he said.

Kolenda said the brand would now be "heavily promoted" via television and web advertising, and would target affluent consumers.

The company claimed it had recruited more than 200 brokers thus far, and has set an "eventual" target of 400 members.

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