Kolenda launches aggregator Finsure

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Industry stalwart John Kolenda has launched a new aggregator that will seek to reward brokers with attractive commission remuneration in addition to high levels of support and infrastructure.

Branded 'Finsure' and launched this week, the new aggregation offering promises "unrivalled brand, marketing and online support" in addition to "market-leading remuneration plans".

Speaking with Australian BrokerNews, Kolenda said the Finsure model could achieve both ends by the creation of systems and processes that increase efficiency and allow for more value.

"It is the most comprehensive value and commission proposition in the industry," Kolenda said.

The group will field a total of eight BDMs - two in Queensland, three in NSW, two in Victoria and one across WA and SA - and aims to recruit 200 brokers within the first 12 months.

Kolenda said while the business would launch with a finance focus, it would transition to a business providing finance, insurance and wealth services for the 'mass affluent' market.

Kolenda said there were a large number of brokers who were dissatisfied with their current offering.

"Brokers are questioning the value of what aggregators are providing," Kolenda said. "There are more looking for a fresh alternative who are dissatisfied with their current arrangements," he said.

Kolenda said some were looking for greater value and support from their aggregator, while others were seeking a better commission split. He said Finsure would meet both needs.

The Finsure launch comes on the back of the ongoing growth of Kolenda's 1300 Home Loans business, which will begin being advertised to consumers early in 2012.

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