LJ Hooker sees September spike

by Ben Abbott21 Oct 2011

LJ Hooker Finance saw a 25% growth in volumes for its Classic Home Loan range during the month of 
September, propelling it to the number one selling product during that month.

Speaking with Australian BrokerNews, general manager Peter Bromley said the previous three months had exhibited strong growth, but the spring campaign had sparked the 25% spike from August to September.

He added that the product had been building momentum since its launch last year, and that it's 
training and integration with its real estate channel was starting to pay off.

He added that BDM support and direct access to credit was assisting the product's growth.

"With customers choosing the product over one of the majors, it gives us a lot of confidence that as 
we continue to develop the range through LJ Hooker, they will choose a brand like ourselves," he said.

Bromley said pricing was "nearly a daily discussion" with all the market movements at present, but 
that it would continue to provide a competitive price and proposition outside its seasonal campaign.

"One of the things we are quite pleased with is that although discounting from the majors is up to 1%, even with that strong competition, we are certainly winning our share of the business," he said.

Related stories:

LJ Hooker plans 'aggressive' growth

LJ Hooker clinches AFG partnership

COMMENTS