Moffatt launches property social media network

by Mackenzie McCarty17 Sep 2012

Seniors First managing director Darren Moffatt has launched a dedicated real estate social media network, that will aim to link brokers and other professionals with their customers online.

Housenet, the new social media site, is dedicated to property and the founders promise to deliver mortgage brokers much needed help with online marketing and social media management.

Try and imagine a Facebook adapted just for the local property market, and you’re getting close to Housenet,” Moffatt said.

““Our goal is to create a more social real estate experience for people, online. In addition to this, we’ve customised social networking technology to solve the big issues facing housing consumers and real estate professionals," he said.

Moffatt said that niche social networks such as Housenet are the way of the future because they offer real solutions to industry-specific problems.

Moffatt said the end vision is an 'audacious' goal, but that he and business partner Ben Carew had gone to great lengths to ensure the offering is what mortgage brokers need.

“Over the last year or so we’ve met with dozens of mortgage brokers and industry leaders to learn exactly what they want. The same issues kept coming up time and again: how do I manage all this social media? How can attract more business online? How can I leverage off my existing customer base?," Moffatt said.

“We’ve built a platform that’s got everything mortgage brokers need to succeed online: blogs, forums, profile pages, and an awesome property people directory. And crucially, users can save a lot of time by publishing their social media content to Facebook, Linked and Twitter from Housenet with just one click."

Housenet is in the early stages of being rolled out to different property sectors, including real estate agents and mortgage brokers. Moffatt said the business will then market directly to consumers.

Moffatt says is all about improving the market experience for consumers and industry.

“It’s an incredibly powerful tool for mortgage brokers, no question, and it’s free to join which is great. But we’ve also spent a lot of time building a compelling value proposition for consumers too, because we want to give our industry members every opportunity to meet plenty of new potential clients on Housenet.”

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  • by Andrew Hetherington, Intellitrain P/L 17/09/2012 3:17:19 PM

    Great work Darren - I look forward to watching your new venture develop.