mortgage broking group MoneyQuest has formally announced the launch of its retail franchise operation.
MoneyQuest managing director and ex-Mortgage Choice CEO Michael Russell said becoming a franchise allows the opportunity to leverage its “intuitive” tech-focussed culture and give brokers “a supportive and stimulating environment like no other”.
In February, MoneyQuest opened its “industry-first” purpose-built film studio
in its Melbourne headquarters. The space was designed to give the company’s national network of brokers the ability to create professional video content.
The industry’s newest franchise now wants to support more brokers and consumers with digitally-empowered infrastructure.
“Today’s savvy consumer expects a lot more from their mortgage brokers – and those mortgage brokers have the right to expect a lot more from the business behind them,” Russell said.
“It also became very apparent that many of the industry’s brightest brokers were falling short of their potential because they had aligned themselves with a group that was incapable of providing any tangible value.
“We’ve engineered an efficient modern-day franchise system for the consumers of tomorrow. They’re much more discerning than ever before – and they’re getting smarter every day. Consumers expect a professional, attentive service from genuine experts they can trust.”
Russell joined MoneyQuest in December 2015 following his resignation of CEO as Mortgage Choice after six years in the role.