A new website has been launched to campaign for the attention of potential reverse mortgage customers.
SEQUAL, the peak body for the reverse mortgage industry, has announced the launch of a website aimed at positioning the association as the "key campaigner for consumer choice, protection and education" in the equity release market.
"The focus of the Association will now include a broadening of membership options for providers of financial products, education and advocacy bodies with an even stronger focus on consumer rights and protection," SEQUAL said in a statement.
The association said the equity release market had expanded to include non-debt options, and was set to be a sector for growth as more Australians reach retirement age.
"SEQUAL has recognized the changing nature of the Equity Release market and the importance of providing Seniors with the support they need to make informed decisions.Today we are announcing a new mission statement that is really all about the consumer. Our primary goal is to advocate a dignified and secure retirement for all Australian home owners. Equity Release should mean no home owner needs to experience financial hardship in retirement or be forced out of their home," the association said.