No asking price, no deal, say house hunters

by Adam Smith10 Apr 2012

Sellers who don't list a price for their property are putting off the vast majority of potential buyers.

New research from PRDnationwide has shown that properties without a listed asking price deter buyers. A poll from the company has indicated 75% of potential buyers say they are "greatly" deterred by properties without an asking price, while another 20% said they were "slightly" deterred. Only 2.5% of respondents claimed they were not deterred by properties with no asking price.

PRDnationwide research director Aaron Maskrey said vendors and agents should take note of the results when listing properties.

"Ultimately, you could be missing out on potential purchasers by not advertising a selling price or giving a range," he said.

This is especially true, Maskrey said, in a market where demand is already weak.

"Typically, sales activity across the market is still well below the longer term average and every effort should be made to be seen by the most number of house hunters. According to the poll, estimating a sale price ensures every opportunity to maximise viewings and competition," he said.


  • by Incognito 10/04/2012 12:09:48 PM

    And selling agents need to be held accountable when they tell prospective buyers the likely sale price at auction.

    Nowhere have I seen 'so-called professionals' with such poor knowledge of their own market.