ING Direct has launched a new campaign, focusing on the time 'cut' by using an online, branchless bank.
The tagline, 'enabling a time well spent', is part of the non-major's "new creative direction," it said.
Mark Woolnough, ING
's head of broker distribution, said the broker process was a natural fit for the new branding.
“When you think about the new position, it is about making things happen for our customers and that flows through to our brokers partners."
“We see brokers as a key part of making someone’s dream of owning a home a reality and that aligns perfectly to the new tagline," he said.