Brokerage group MoneyQuest has moved to dispel a 'myth' that second and third-time buyers do not engage with borrowing options online.
The group, which generates leads via an online model, said online enquiries over a 12-month period prove the channel attracts a cross-section of borrowers at various stages of their borrowing life-cycle.
MoneyQuest joine managing director Julian Mattatia said talk in the industry surrounded online channels not being suited to second and third-time buyers.
However, a sample of over 15,000 leads generated by MoneyQuest's online lead generation sites show that refinancers were highest at 32%, followed by first homeubyers at 25%.
Investors accounted for 21% of enquiries, while people moving made up a 12% slice.
Joint MD Gill Mclean said consumers - especially second and third time buyers - were time poor and understand the service a mortgage broker provides.
"They tend to utilise sites like ratesonline.com.au to research, compare and often engage a broker to take care of everything on their behalf," she said.
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