Advantedge general manager of broker platforms Steve Weston has conceded that some brokers are unhappy with the aggregator’s new Podium software, but said the company is investing heavily in training its members to make the most of the system.
Since unveiling the software across its Choice, PLAN and FAST networks, Weston told Australian BrokerNews there has been “a lot” of feedback that the system is too complicated. However, Weston likened the change to the pushback around other software updates.
“I would compare it to getting a different version of Windows. When you first turn it on, you say ‘No, no, no! Give me my old one back.’ After three months, now do you want the old one back? No,” he said.
While Weston argued brokers would eventually become comfortable with the system, he said Advantedge would do its part by employing an additional eight staff to train brokers in the platform. The training will include further face-to-face instruction, webinars and updates.
“It is a lot to get your mind around, so we have to do an even better job at training brokers, so that’s what we’re working on,” Weston said.
Weston called the Podium software a “powerful asset”, and said it represented a “new way of doing business” that would meet NCCP obligations and provide best practice for engaging with clients. He said the platform had thus far received positive feedback from brokers who had not previously used PLAN software.
“We are seeing almost no issues with FAST brokers who are using it, because they didn’t have the old version of the PLAN software before podium. They’re coming from using other software, and they’re loving it from day one. But from Choice and PLAN where they’re swapping from software they’ve sometimes used for a decade, there absolutely has been pushback,” Weston said.
Competitors have targeted Advantedge aggregators over this pushback, Weston said. However, he contended that the Podium platform was “leading the market by a mile” in independent analysis.
“It will take time for it to be accepted. I appreciate that,” he said.
Weston nabbed by Barclay's for innovation
Consolidation badged the elephant in the room