Second tier undertakes BDM restructure

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Suncorp is in the process of reviewing its overall BDM headcount, with channel manager Steven Heavey saying the second tier is currently "a bit overweight".

As part of a series of changes Heavey has overseen since his appointment, he has confirmed for Australian Broker the bank will be reducing BDM headcount from 30, to in excess of 20.

However, Heavey said the bank was only now in the process of implementing the changes, with some BDMs to be redeployed to other channels including retail and business lending arms.

He also asserted that since the bank had reinstated the broker channel as a separate business, there had been four state manager appointments, meaning the overall net impact was minimal.

"We are in the middle of a review, and no individual has been advised they won't be needed," he said.

"At the end of the day, there may be some people that aren't required, but we will do everything we can to redeploy these people into the broader business," he said.

Heavey said since coming on board, he has overseen a strategic review which has included changes to commissions, and the introduction of back office changes to improve workflow.

He said the review of its BDM footprint on the ground was the next stage of this business review.

"We only have a market share of 6% of the broker market," Heavey said.

"We've looked at our model, and looked at the market share we currently have today. We believe that we don't require 30 BDMs to deliver the results we are looking for. With the market share we have, we believe we are a little bit overweight," he said.

"We have been able to improve efficiency and productivity through our investment in technology, and we are now looking at appropriate resourcing in the field to deliver broker channel growth."

Heavey reasserted the desire for Suncorp to further embrace the broker channel despite the BDM review.

"Our goal is to outgrow system, and in terms of the ratio of business that is weighted to the third party channel we still have growth aspirations. We are full steam ahead," he said.

  • Elizabeth Fung on 1/06/2012 11:58:02 AM

    I agree with Tony Thompson - Andrew West is my BDM & I can honestly say that without him & his efforts I would not have used Suncorp. He is always there when we need him. We need more BDMs like him so he is one that should stay!

  • Tony Thompson on 1/06/2012 10:49:43 AM

    I can understand the need for Suncorp to reduce BDM numbers if you have too many. All I ask is that you make sure it is not my BDM, Andrew West who you move on. This will be the wrong move for me and for Suncorp. In an industry where good BDM's are few and far between, Andrew is one of the best. Please make sure you keep Andrew. It is in your interest as well as mine to do this.

  • Gerhard on 1/06/2012 10:39:53 AM

    Without my BDM, Chris Jones, many a deal would have died a sad death because I would have given up.
    Half an hour wait in the phone queue isn't encouraging either, surprising that they get 6% and the constraint is not the BDM support but processes that apear rather clumsy

  • JBJB on 1/06/2012 10:29:31 AM

    Haven't seen a Suncorp BDM at the office in 2 years. Previous dealings have resulted in phone calls from assessors asking for extra information beyond so called minimum or actual documentation requirements. Quick to decline deals that should really be approved & unhelpful BDM. Quite a lot to work on still.

  • Prisco on 1/06/2012 10:12:49 AM

    If you are lamenting only holding 6% of the Broker market, the way to push that number upward is to support your BDMs,sack a few and the number will look a bit sicker.

  • Brisbane broker on 1/06/2012 10:04:16 AM

    Well, they could reduce to 1 as they do very little apart from sit at home and answer the phone. Haven't seen ours in over 12 months.

  • Marc 1 on 1/06/2012 9:56:03 AM

    Cut Andrew Love in the ACT at your peril Suncorp. He's one of the few reasons I use Suncorp - and you are constricting your credit policy when every other bank is opening thiers.

  • Stephen Dinte on 1/06/2012 9:54:31 AM

    Until Suncorp get their credit area firing on all cylinders, any reduction in BDM numbers is probably somewhat premature. My recent experiences with this lender have been underwhelming and it is only as a result of the intervention of my BDM that the deal proceeded. "Don't shoot your messengers".

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