Buyers are officially giving social media the thumbs down, preferring traditional selling tools of face-to-face contact.
A recent poll conducted by PRDnationwide found 76% of respondents were not more attracted to a property if it was marketed through Facebook or Twitter.
Only 10% responded positively to social media tools.
While the study looked at buyers in an agency setting, brokers are increasingly using social media to target a younger generation.
Speaking to Australian Broker Online, broker Colin Sheppard said embracing social media through recommendations, awareness of trends and an online presence (Twitter, mostly) was key to convincing a younger generation of your credentials.
"Generation Y is very savvy and uses different mediums to research prior to making a buying decision. They rely on technology and are heavily influenced by their inner circle of friends when making a buying decision.
"This is in contrast to older generations who seek professional advice, read articles, magazines and attend property investment seminars to research prior to purchasing," he said.