Suncorp signs cricket legend for campaign

by Caroline Dann19 Sep 2012

Suncorp has signed cricketer Adam Gilchrist as the face of its new campaign, which it claims ‘complements brokers’ achievements.’

Mr Gilchrist will appear on television, online and print advertising.
Suncorp’s general manager intermediaries Steven Heavey said its intermediary channel played a major part in the campaign’s structure.
 “Suncorp Bank Intermediaries have made a genuine commitment to the third party channel and improving our broker proposition,” Heavey said. 
“We’ve achieved significant growth by investing in our back office and online capabilities, together with the implementation of an attractive, simplified commission structure and a new leadership team to drive business development,” he said.
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