Top 100 broker signs deal with leading real estate firm

by Julia Corderoy16 Dec 2014
A top broker has signed a deal with a leading real estate firm to provide mortgage broking services to its exclusive customer base.

Mark Polatkesen, owner of Mortgage Basics, has entered into a six-year contract with Century21. Polatkesen recently left Loan Gallery, where he has been since 2012 to pursue his dream of establishing his own mortgage company. Prior to Loan Gallery, he held positions with Loan Studio and Choice Home Loans. 

At just 29 years old, he was recently ranked 56th in MPA Magazine’s Top 100 Brokers in 2014, after settling over $82 million in the 2013/14 financial year.

James Green, CEO of Century21 Home Loans, told Australian Broker that Polatkesen will make a welcomed addition to the Melbourne team.

“We are thrilled to have someone as strong as Mark to support our real estate business in Melbourne.  Mark is a very impressive young gentleman.  Century21 Home Loans has grown at break neck pace in the last two years and this new Mortgage Basics partnership promises the growth story to continue in 2015.”

Green also revealed that the real estate firm is setting its sight on Queensland and is seeking to recruit five franchisees to service their leads in the first quarter of 2015.

Century21 generates leads via its state-of-the-art CRM system which automatically drives leads from every customer that attends its agents’ open houses. The real estate firm now claims to have over 1.1 million customers in its CRM system.  

Since the implementation of its automatic lead generation system in 2013, the home loans business’ settlement volumes have grown at over 52% year-on-year, according to Green, making it one of the fastest growing brokerages in Australia.

Green says they have a unique offering for broker partners, whereby they allow established brokers to use their own brand and also use the Century21 brand when working with leads.