Independent property advisers Herron Todd White have announced the launch of a new brand identity, including a new logo, as a ‘pivotal step’ in repositioning their business within the industry.
The new branding was designed by Australia’s award-winning identity management and design group Cato Partners, led by recent Officer of the Order of Australia (AO) recipient Ken Cato.
Herron Todd White CEO, Brendon Hulcombe, says the new visual identity represents the company’s evolution and strategic direction.
“Our updated brand better identifies the core of our business, it demonstrates the strength of the services we offer and our positioning within the property valuation industry.”
Hulcombe says the logo, which is composed of various sectors of a circle contained within a square, reflects the Herron Todd White network of skills, knowledge and experience and embodies the company’s innovative and forward-looking approach with ‘a commitment to ensure the success of every client interaction’.
“Our new symbol represents the foundations of our solutions – innovation, reliable methodologies, agile development, proven technologies, flexibility, integrity and a strong team,” he says.